Visual IS-IS NOT
A picture tells more than a thousand words and in most cases the message is completely clear. The art of a picture is to keep it simple. But Simplicity is difficult. Simplicity takes time. Simplicity takes blood, sweat and tears.
Colin Chapman, founder of Lotus (light sportscars) took it even further: “Simplify, then add lightness. By making something lighter the use becomes easier. That’s also the idea of the visual IS- IS NOT. It took some years and we hope the use of IS-IS NOT will be easier and better understood.
Click on the picture to download the visualization in PDF format.