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Visual IS-IS NOT

A picture tells more than a thousand words and in most cases the message is completely clear. The art of a picture is to keep it simple. But Simplicity is difficult. Simplicity takes time. Simplicity takes blood, sweat and tears.

Colin Chapman, founder of Lotus (light sportscars) took it even further: “Simplify, then add lightness.  By making something lighter the use becomes easier. That’s also the idea of the visual IS- IS NOT. It took some years and we hope the use of IS-IS NOT will be easier and better understood.

Click on the picture to download the visualization in PDF format.


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